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  <url>
    <loc>https://www.delaneycaldwell.ca/portfolio/branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-23</lastmod>
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      <image:title>Portfolio - BRANDING</image:title>
      <image:caption>Rally For Sports Equality. This branding project was for my capstone project. I studied the vast inequality barriers between men and women in sports. Through research, I was able to identify the key issues of representation, viewership and opportunities. My campaign wishes to bring attention to and start to change the habits of parents and young athletes. Specifically in what they watch on TV and who they see on social media. Encouraging parents and their children athletes to become more involved in women's sports together. In the branding, I used the flag as that is a predominant symbol of rallies. A well the second "L" in Rally is being supported or held up by the first, symbolizing women being supported in sports.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/03d05841-5de0-4e3f-aede-8d2d7bb2bf92/yellow.jpg</image:loc>
      <image:title>Portfolio - BRANDING</image:title>
      <image:caption>For this corporate ID and branding class, we had to redesign an existing company's identity and collateral. website. Confetti Sweets is cookie company based in Sherwood Park. The colourful palette of neutral sprinkles and macaroons inspires the aesthetic. They are using the colour of the confetti in the logo for the backgrounds. As well as bringing that confetti pattern throughout the designs allows clients and viewers to make visual connections. Connections between the logo and the packaging make for a cohesive whole. Wanted to stretch out from just having a pink aesthetic so the brand could reach a bigger audience.</image:caption>
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      <image:title>Portfolio - BRANDING</image:title>
      <image:caption>For this project we were doing a brand lift for the companies visual identity. My take on the redesign for Buffalo Lodge focuses on the main brand inspirations of, relaxation, companionship and connectedness. The blue colours are calming and relaxing, which harps back on our main focus as a group. With that homey feeling that the lodge gives off. The rounded corners help bring out that feeling of friendliness. The connection between the “F” in Buffalo and the “L” in Lodge is indicative of the connection that the lodge has with the different communities in Edmonton. And the communities that the lodge represents. The hooves are a nod to the Buffalo without being an exact replica of a buffalo.</image:caption>
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      <image:title>Portfolio - BRANDING</image:title>
      <image:caption>In this project, we had to create a brandmark for an individual that was an accurate representation of who they are as a person. Darren Caldwell was chosen for the brandmark as he is an outdoorsy individual who loves camping and fishing and has a great sense of humour. This font has a structure to it while also being fun and playful—that of a forest-inspired green colour palette. Use the earthy tones to complement the playful font and have it correlate more with nature.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/1743002447812-TNUJ4UCR34B5B598DQBU/Gold%2BLogo%2BMockup%2Bon%2Bgrey%2Bwall%2Bcopy.jpg</image:loc>
      <image:title>Portfolio - BRANDING</image:title>
      <image:caption>In this advertising project we were tasked at creating a brand or product that would solve a particular problem. Fishing is a vastly male-dominated activity and can be pretty daunting for women. With ANGLHER I want to teach women ages 20-45 years who wish to learn how to fly fish, how to do the skill, and how to be comfortable and confident in performing the activity. This fly tack box would come inside of a branded fly fishing pack that carries a beginner fly case, fly identifiers, fish identifiers, step-by-step instructions (how to cast), and how-to manuals (how to tie on a fly, get a fishing license, and read water). The name is a play on the word Angler who is an individual that fishes. So showcasing the HER in the word stating that females can fish as well. The brand colours were inspired by a Brooke Trout one of the most prevalent fish in Alberta.</image:caption>
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  <url>
    <loc>https://www.delaneycaldwell.ca/portfolio/publication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
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      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>The selection and aim of this publication project version of The Griff was to focus on MacEwan Sports.The magazine's overall design inspiration was from sports graphics posters, as sports graphics are known for having large, bold type and cut-out images.The design inspiration for the cover and the feature article specifically came from old vintage retro posters.</image:caption>
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      <image:title>Portfolio - PUBLICATION</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/21e4f8e4-388f-4402-a6c5-61139f57e328/Copy+of+DESN317_P3_CaldwellDelaney.jpg</image:loc>
      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>In this publication project, I redesigned The Fishin Hole catalogue, focusing on their fly fishing equipment. Photography was used to bring light and life to the catalogue making it more engaging and visual.</image:caption>
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    <image:image>
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      <image:title>Portfolio - PUBLICATION</image:title>
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      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>Shadow &amp; Bone Cover (Photography &amp; Publication). For my illustrative photography project, I chose to illustrate a book cover, and the book I chose is called Shadow and Bone. Using darkness and shadow to engulf part of my subject but still having the overall image lit helps to show the battle existing between light and dark, or in the case of the book, good and evil.</image:caption>
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    <image:image>
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      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>This publication was created for a editorial photoshoot.</image:caption>
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    <image:image>
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      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>This redesign was done for a typography class where we were tasked with redesigning the MacEwan Book of the Year. The Atlas figure is symbolic of the experiences of the main character. She is trying to push back against the rumours that are bringing her down. The rumours the townspeople create about Katharina are harsh and exaggerated, putting a considerable weight on her and her family. The figure in the design does not have a face because Katharina's hardships can apply to many individuals’ circumstances. Science is also a central idea in the novel, so Kepler’s elliptical orbits from his law of planetary motion was used throughout the design.</image:caption>
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    <image:image>
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      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/7eb1ccf5-2ec1-4037-b023-9c31fd1b7401/Magazine+Cover+Mockup+copy.jpg</image:loc>
      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>This project is a photo essay following along on the stages of breadmaking. This photo essay takes you along a journey from start to finish when it comes to baking bread. The photographs were taken in black and white to further the emotion and simplicity of breadmaking.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - PUBLICATION</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/94ef8029-da60-49ad-8a23-dd3ba930bf41/DESN317_P1_CaldwellDelaney_Mockup_Inside_Cover+%281%29.jpg</image:loc>
      <image:title>Portfolio - PUBLICATION</image:title>
      <image:caption>This project was a redesign for the Jungle Book. The leaves and the jungle's crowdedness inspired this design's visual approach. In the cover's background are the insides of a leaf, which is intended to show the depth of a jungle. A jungle is vast, but there is so much life within it, and organisms are big and small. Using the leaf motif and the inside of the leaf, I wanted to have that differentiation between looking broadly at an element vs up close. In the book, a lot is happening in how the jungle is run, which is not seen by those looking in from the outside. The leaf motif is used on both the covers and the chapter pages. It brings that natural element throughout the book and the cohesion between the cover and the inside matter.</image:caption>
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  <url>
    <loc>https://www.delaneycaldwell.ca/portfolio/advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
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      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>We were tasked to develop a new product for Starbucks for this advertising project. I proposed that Starbucks has created a new line of colour-scented pencil crayons. Inspired by their spring expressive colours and drink menu. Using their expressive floral illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/e4769926-b625-4642-ad43-8a0abdd41f53/DESN318_Bus.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>In this advertising project, we were instructed to choose a social issue to create an ad campaign. The social issue I chose is Wildlife and Habitat Protection in Canada. The campaign focuses on polar bears. The advertisements show the polar bear on an iceberg melting within an hourglass. The hourglass represents how fast time is running out, which is furthered by the dripping and melting of the ice. The habitats of the polar bears are rapidly decreasing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/1afea2be-069b-4cb8-acf7-33102ba932b1/AwardsNightGraphic_Vertical.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>Client Work: Absolute Human Performance (advertising &amp; photography). AHP strives to be impactful in individuals' lives, so that needed to be carried through the design, with the bold colours and type.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/83eac5f0-b486-4a40-87e7-d685a732c57b/Copy+of+DESN310_P3_CaldwellDelaney_Print-2+copy.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>Creation of a campaign to combat social issues (overfishing). Manta's mission is to protect the ocean and its inhabitants by providing resources and education to help control overfishing and pollution. This poster allows you to see what overfishing is all about while using the contrast of the buoy to press the limit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/871f510e-5885-458b-9d45-f3fc2a53a83d/Advertisements-3+copy.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>Hestia Hot Chocolate is inspired by the Greek Goddess Hestia. Who is the goddess of the hearth, home, and family? Hestia Hot Chocolate strives to bring warmth and happiness into a person's home through their humour taglines and bold packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/90d1dcaf-7683-42da-8e08-64ae4cf225ca/ResearchPoster.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>This poster was created for a Research Project, inspired by Bauhaus and Art Noveau styles for the International Children's Festival of the Arts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/8cc034d9-873a-434f-a3c1-80ddc40eac72/Hunter.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>Client Work: Salisbury Composite High School (advertising &amp; photography). Graphic for Salisbury's Senior Men's team senior night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/7222459d-435d-46a0-90d3-51352df5eeef/Seniorwomens.jpg</image:loc>
      <image:title>Portfolio - ADVERTISING</image:title>
      <image:caption>Client Work: Salisbury Composite High School. Graphic for Salisbury's Senior Women's Volleyball Team. Bold types and colours were chosen to be impactful and memorable when people walk past this in the hallway.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.delaneycaldwell.ca/portfolio/ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-23</lastmod>
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  <url>
    <loc>https://www.delaneycaldwell.ca/portfolio/environmental</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
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  <url>
    <loc>https://www.delaneycaldwell.ca/portfolio/photography</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/dfb267ea-76e0-4764-bead-2e0c3cf3db7c/DESN350_P2_CaldwellDelaney_Magazine-1+copy.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>In this editorial photography project, we were instructed to photograph using a strobe on location. The feature is about a young and upcoming teen male who is both an athlete and a fashion enthusiast. Editing this photograph in black and white will further establish the idea of old money and rawness.</image:caption>
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      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>Client Photography (Sherwood Park Minor Baseball Association) This photo was taken at the Doc Plotsky Tournaments hosted by SPMBA. This photo captures the determination of a young player. Capturing the action and focus he has on executing the play.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/a4083f84-3ff0-40d7-b279-9b438ae30902/Portfolio.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>In this photography project, I had to create the key art for an upcoming TV series or movie. The inspiration behind this came from the book The Inheritance Games. A book about mystery, puzzles, and a vast inheritance. The mind games and puzzles played throughout the book inspire the background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/45363fca-7bbd-4463-8474-2b39404772b7/Magazine+Cover+Mockup+copy.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>Stages of Breadmaking In this photo essay, I focused on the stages of bread making, from the initial ingredients to the final product. Shot in black and white to promote the emotion and bring out the textures of the bread, the baker's hands and the kitchen.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/e36092b8-9c55-4837-8810-a41985a92ec0/DESN352_P1_CaldwellDelaney-0015.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>Basketball Photography In this project, we were tasked with taking photographs of an environment in a wide shot, detail shot and action shot. This is the action photo from that series of images. The point guard is frozen in time; contemplating his next move.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/988fdc53-1e98-4d13-a2bd-8c4d2883a5a5/DESN350_P1_CaldwellDelaney_Advertisement.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>The photo was intended to capture the feeling of community and support between teammates. Even though individuals play team sports, they can only reach a certain level of success on their own. Sports are a community, and without the support and encouragement of those around them, players may not succeed. Knowing that a group of your teammates have your back in whatever you do is a fantastic feeling.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/ce829eb9-03e3-47df-8872-421fc4090af0/DESN350_P3_CaldwellDelaney_Drink_Layout+copy.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>For this assignment, I had to produce two photographs, one on location using only window light and the other in the studio using artificial light. This photograph was shot using the studio light. Creating an image that has soft tones and shadows with vibrant, bold colours. That has a rustic holiday feel. This photo goes alongside the farm egg image.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/bd16201b-95e9-41dc-9209-7dee0a88292b/DESN350_P4_CaldwellDelaney_Advertisement.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>For this assignment I had to produce one Beauty or Fashion photograph in either editorial or advertising layout, photographed in the studio. The company I chose was Roolee, a women's semi-casual clothing brand based out of Utah. The photo shoot was intended to feel warm and welcoming, promoting self-love and a genuine feel about the posing, model, and outfits.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/9c669953-43e3-45df-b0da-af1e18cab861/unnamed+%283%29.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>Suiting Up Client Photography (Salisbury Composite High School). This photo was taken during a playoff game for the Senior men's Basketball team. With the player lacing up his shoes for a big and stressful game that would get them into the semi-finals of playoffs. The texture of the shoe and the veins of his hands created depth in the image.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/b474d2a9-a05d-4520-88a6-8056f9242c79/unnamed+copy.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>Client Photography (Salisbury Composite High School). This photo was taken for Media Day at Salisbury for the senior men's basketball team. Put in black and white to create a more serious look that really draws your attention to the basketball.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67b647e33b4c0759bf45c9d3/4eb10011-c154-40bc-8c96-9daadd9d1b2c/DESN350_P3_CaldwellDelaney_Food_Layout.jpg</image:loc>
      <image:title>Portfolio - PHOTOGRAPHY</image:title>
      <image:caption>For this assignment, I had to produce two photographs, one on location using only window light and the other in the studio using artificial light. This photograph was shot using window light, emphasizing the rich colours and rustic feel of the farm-grown eggs. This photo goes alongside the cranberry juice image.</image:caption>
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  </url>
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